Justin DeTurris and Pete Duenes founded the organization in 2012 with the goal of allowing healthcare practitioners the Freedom to Formulate. Using their combined experience in the high-end nutraceutical physician channel, Justin and Pete identified a growing demand for more flexibility, customization, and individualized nutritional medicine.
The Journal of the American College of Nutrition has proposed that “Personalized Nutrition”(PN) be defined as: a field that leverages human individuality to drive nutrition strategies that prevent, manage, and treat disease and optimize health, and be delineated by three synergistic elements: PN science and data, PN professional education and training, and PN guidance and therapeutics.
- PN science and data foster understanding about the impact of genetic, phenotypic, biochemical, and nutritional inputs on an individual’s health.
- PN education and training equip a variety of healthcare professionals to apply PN strategies in many healthcare settings.
- PN professionals have greater ability to tailor interventions via PN guidance and therapeutics
The shortcomings of the mass-produced, one-size-fits-all options were evident. Patients being prescribed upwards of 10 separate products from 4 or more different manufacturers required a capsule intake of 15-20 capsules daily. This problem materialized in redundant formula overlap, poor patient compliance due to pill and bottle fatigue, and business woes for the practitioner due to the challenge of excessive inventory management. In addition to this, the longer healthcare professionals practice integrative and functional medicine, the more they expressed a desire for freedom to formulate their own concepts. Because of the high minimums and long lead times to accomplish that by traditional contract manufacturers, they were left to choose only pre-made mass produced options. By establishing the Compounded Nutrients brand and cloud-based online formulator, practitioners could have a macro-perspective of their nutritional regimens—and begin to consolidate multiple products into one optimized formulation. This significantly reduced bottle and pill fatigue, which stimulates higher patient compliance, better reorder rates—with true exclusivity, and easier inventory management from a business perspective.
Personalized Nutrition is rooted in the concept that one size does not fit all. The differences in biochemistry, metabolism, genetics, and microbiota contribute to the dramatic inter-individual differences observed in response to nutrition, nutrient status, dietary patterns, and environmental exposures. Justin and Pete launched the Personalized Nutrients brand in 2015 to showcase a commitment to mass customization nutraceutical manufacturing; which overcomes the challenges around manufacturing truly made-to-order, individualized formulas through its innovative and proprietary process and technology. Personalized Nutrients cloud-based online formulator allows practitioners the freedom to formulate the ultimate consolidated nutritional formula and obtain the highest level of patient compliance. Practitioners have absolute control individualizing the formula based on all the factors that define Personalized Nutrition.